current ebusiness environment for a particular business context current ebusiness environment for a particular business context different services and operation systems used by Internet service providers general principles of website architecture and design role of a website in the marketing mix and ways in which the marketing effectiveness of a website can be enhanced key features of a marketingoriented website key features of a marketingoriented website features of browsers search engines and web crawlers including how these impact on website design decisions and metatags features of browsers, search engines and web crawlers, including how these impact on website design, decisions and metatags relationships between content and site design techniques for using colour and enhancing text within a website techniques for manipulation of digital images and graphics including insertion into a website functions and features of microcontent elements such as headings highlighted words and hyperlink text functions and features of microcontent elements, such as headings, highlighted words and hyperlink text underlying impact of Hypertext Markup Language HTML and cascading style sheets on site design features and uses of frames forms and tables within a website privacy issues codes of practice and legislative requirements in relation to website development including Organisation for Economic Cooperation and Development OECD Guidelines for Consumer Protection in the Context of Electronic Commerce World Wide Web Consortium WC guidelines copyright laws defamation laws privacy legislation and confidentiality requirements intellectual property considerations legal and regulatory policies affecting ebusiness legal and regulatory policies affecting ebusiness. |